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Our Mission

Sud Bazàr is Passion for South Italy.

We're on a mission to help people better their lives with the most interesting, tasty, unique and sustainable products from South Italy.

Millions of people around the world use Sud Bazàr to discover everyday products at great prices, to connect with south Italy’s most exciting producers, and to share their favorite product inspirations.

OUR GOAL is to become the number one e-commerce platform in the world for lovers of South Italian products.


OUR STRATEGY for success is to be more than just an online retailer. We put an exceptional amount of focus into the experience that we create for our employees, our suppliers, and most importantly, our customers. We are also committed to maintaining our company ideals in ethical trade and thus work hard to ensure that the global communities we operate in, whether directly or indirectly through partnerships, will be positively and responsibly impacted.

For this reason, our measurements of success do not just include sales figures and traffic to our website. We also carefully monitor our relationships, both within and outside of our company, to determine levels of satisfaction and areas of improvement. This is our value and competitive advantage.

In order to give our customers the best experience possible and to keep them coming back for more, we are devoted to the following core strategies: 


  • Sourcing and Promoting Amazing, Quality Products at an Honest Price
  • Providing Extraordinary Customer Service 
  • Building a Global Infrastructure with an Ultra-Efficient Logistical System
  • Promoting and Maintaining Our Core Ethical Business Standards