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Café do Brasil was founded in the fifties in Naples by Rubino brothers, Francesco, Gerardo and Elio, as roasting for the sale of coffee in bars and at home. "Kimbo Coffee" was founded in 1963 always in Naples. In the sixties the new packaging systems canned coffee allow a greater diffusion of the product and so Cafè do Brasil begins production industry with the brand Kimbo, flanked at the beginning of the 90s by the brand cheap Kosé. From 1994 onwards coffee Kimbo is ranked second in the Italian market of packaged coffee behind Lavazza and manages to gain market share in Europe and in the Middle East, the United States, Australia and Japan.